Moscow. Open to remote work and relocation within Europe.
Art director and graphic designer with 7 years of practice, the last 3 at agencies and at a jewelry house. I build visual languages for brands: research and a concept first, the form that suits the idea last.
- Created visual identities and brand guidelines for international fashion and lifestyle brands, including Ruani, The M. and Unfound (the studio founder’s travel startup).
- Developed campaign graphics for Lavarice, a swimwear brand with international reach.
- Maintain and evolve the visual identities of Maison Dee and Talli Beauty.
- Develope visual assets for the bureau and for the personal brand of its founder, Vladimir Nikandrov.
Lead Graphic Designer / Art Director
- Led design for all communication touchpoints: social media, email, website, print.
- Systematized the brand identity and developed guidelines for every touchpoint.
- Created visual identities for special projects: the Caffetteria café, a collection premiere with a Moscow cinema, and collaborations with local brands, including 22|11 and Kitchen Ceremony. Designed graphics for the store opening.
- Designed campaign graphics for 15+ releases.
- Art-directed and designed the brand’s tenth-anniversary magazine.
- Created and systematized social media visuals for the agency.
- Designed landing pages, prepared presentations and adapted brand identities for campaigns, including Askent, Chaika and Novembre.
- Founded and led Vidimo, an independent media project publishing daily digests of film screenings in Saint Petersburg.
- Built the visual identity, produced 3,000+ social layouts, launched limited-edition merchandise and organized screenings with film clubs, building a niche following.
Higher School of Economics
10.Gran, Lavarice, Askent, Ruani, Maison Dee, Chaika, Novembre, Otten, Talli Beauty, The M. Personal brands: Vladimir Nikandrov, Tatyana Mingalimova.
- Branding and Identity Systems
- Art Direction
- Editorial Design
- Web Design
- Type Design
- English (B2)
- Russian (Native)
- French (Beginner)
- Taught graphic design software courses to 80+ students.
- Served on the review committee for student projects.
Higher School of Economics
Bachelor’s degree, Graphic Design
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Figma
- Glyphs
- Readymag
- Tilda
- Adobe After Effects
- Adobe Premiere Pro
- Blender (3D)
- AI Tools (Higgsfield, Midjourney)
- Webflow
- Designed typefaces including Femme Fatale and Shoebox, released with Shriftovik Type Foundry.
- Designed email newsletters for Otten.
- Designed and launched an interactive website for a local podcast.
- Assisted with layout and prepress for magazines and books.
E-mail: vakhrushevaekat@gmail.com
Telegram: @vektrn
LinkedIn: Catherine Vakhrusheva (@vektrn)
7 years | 10+ brands | 20+ campaign releases